At the same time the manage stage is happening, the optimize phase begins and feedback from optimization and the project retrospective is fed back into the next planning for the  following release of the process application. Process optimization is the next level of BPM maturity

Optimization is about achieving dramatic results though business process management. The goal of optimization is to enable continuous process improvement (CPI) through key BPM principles. Improvement means change. As humans, we naturally resist change, and in an organization, resistance to change  can be even more difficult to overcome. In the spirit   of improvement and optimization, we need to educate ourselves and each other, and overcome the  fear of change. We must instil the idea of CPI with positive messages, such as embracing change and allowing change.

We are not just aiming to improve one project within an organization. We aim to  implement a BPM solution by giving the organization visibility into its business processes. Successful organizations do not only care about automation and  orchestration opportunities. They also care about process improvement in terms of metrics, SLAs, KPIs, and other ways to quantifiably measure their improvement.

Often, this perspective is a new one within an organization, and it can be difficult to get the business owners to identify the metrics that they care about and to articulate how best to measure the success of their business processes. This conversation is a critical one to conduct at the beginning of your project, because it empowers you to prove the benefit of the BPM solutions effectively.